#1.
Our client
The Spa Grand Prix is run by a team of about 10 people. This team organises the prestigious Spa-Francorchamps Formula 1 Grand Prix every year.
Considered the most beautiful circuit in the world, it is also the longest in the F1 championship. Its length and beauty make it a must for motorsport fans. Every year, therefore, visitors from all over the world come to watch the event.
Organising the Spa-Francorchamps Grand Prix requires rigorous planning, as the team has to host a large number of spectators over three days. The efficiency of this organisation is crucial to the success of the event.
#2.
Their needs
We have been working with the Spa-Francorchamps Grand Prix for 2 years in a row. In the first year, our main task was to develop a mobile application for visitors: this app had to store entry tickets and provide a map to easily find your way around the circuit.
In addition, the app also had to offer race results and weekend schedules. In 2024, we worked with user feedback to identify possible improvements.
The Spa GP team wanted us to make updates to the mobile app based on the feedback received, to make the user experience even smoother.
#3.
Our solution
This year, we made a number of improvements to the mobile application:
- The home page now includes the latest traffic information and activities:
We can communicate in real time with users to inform them of traffic jams and the best routes to take, including recommending the use of Waze.
- News is also available on the home page:
For example, users can check the names of artists performing in the fan zone. They can also view events on and off the track in real time.
- We have improved the map for better orientation:
Users can now use their phones to orientate themselves by wind directions, and their position is tracked in real time on the map.
- Tickets are easier to recognise:
Each ticket has the same colours in the application as on paper, making them easier to recognise. Previously, staff had to scan the QR code to check which zone people wanted to go into, which could lead to queues. Now, staff can more quickly determine whether it is the right ticket that people are showing, as each colour corresponds to a precise access zone.
- The design of the application has been changed to make it more intuitive:
We have added a feature that makes it easy to consult starting schedules and match results. Navigation through the different screens is more intuitive, improving the user experience.
- We have improved the functionality for reporting problems on the application:
Users could already report problems on the track or elsewhere, but we decided to go a step further to provide an even better service. For example, we can now re-contact visitors if their problem requires follow-up, and in addition, problems can be categorised for better management and handling. Users can also add different photos to illustrate and detail their problem.
These improvements allow us to respond more efficiently to visitors' needs, making the user experience even better.
#4.
The results
The use of the mobile application was a huge success! More than 140,000 tickets were scanned directly into the application in 2024. Notifications were also very popular, with nearly 4 million notifications sent.
The app was downloaded a whopping 40,000 times in the App Store and 23,000 times in the Play Store. Thanks to these results, we reached 4th place in the list of free apps on the App Store! We are very happy that these figures are higher than last year. At the peak of the weekend, 3,000 people were using the app at the same time, demonstrating the enthusiasm of visitors.
Thanks to our experience, managing the large flow of data was not complicated. Moreover, two members of our team were ready to solve any problems and add content in real time if needed.
#5.
Our partnership
The partnership built the first year with the Spa-Francorchamps Grand Prix was already very positive and the client was satisfied with the work done. We were able to build on this solid foundation for the second year of our collaboration.
This year, we further strengthened our relationship. Cooperation went smoothly throughout the project, both before and during the Grand Prix. This pleasant cooperation contributed to the success of the event. We are very satisfied!
#6.
Conclusion
We are delighted that our partnership with the Spa-Francorchamps Grand Prix has proved its effectiveness for the second consecutive year. The improvements to the mobile application have not only enriched the visitor experience, but also made it easier to manage the event. The results, such as the increase in downloads and mass use of the application, are proof of this success. Thanks to a well-maintained relationship and a pleasant collaboration, we were able to meet the expectations of both clients and users, ensuring the success of this collaboration. Thanks again to the Spa GP team for their trust!